This is what I stand for. These values help me to get the most out of every collaboration. They are a reflection of my creative conscience.

Start with why

Understand the context. Dig deep. Never settle for the first answer. Drive people crazy if you must.

Team is everything

Give and get trust. Help each other out. Lead by example. Don’t forget to have fun!

Design for people

Be driven by empathy. Learn everything there is to know about the people you’re designing for.

Embrace change

Know that things are never finished and find comfort in that. Reflect, adapt and continue.

Stay curious

Keep asking questions. And let your energy guide you through the creative process.

Details matter

Your perfectionism is a strength. Keep an eye out for the details and ‘what if?’ scenarios.