Over the years of working in the digital industry, I have set certain values that I strongly believe in. These allow me to get the most out of every project and collaboration.


Empathy always wins

I’m someone with the curiosity to constantly learn more about how people interact with digital products. How do you expect something to work? How does it (make you) feel? I can drive people crazy by asking ‘Why?’ all the time, but I just can’t help it.


True passion and perseverance

It’s quite unimaginable for me to give up. I have a passion that I can hardly explain, that’s why I put it in the things I do. A process can sometimes affect me too much, but that’s something I’m trying to improve.


Team is everything

Working in a multi-disciplinary team sparks imagination and takes things to a whole other level. No problem or brief can beat awesome group dynamics! I see it as my responsibility to make sure the team is doing okay and being productive.


It’s always about people

I’m a strong believer in user-centered design. In the end it’s always about people and what they need, expect, fear and desire. As often as I can, I try to base my work on insights from conducting usability testing and interviews.


Lifelong learning

Life would be boring without failing. Through reflection on our failure, we grow and learn. Over the years I have learned that it’s an opportunity to learn when you’re not feeling comfortable with a process or decision. I have developed the tools to get the most out of my personal development.

Details matter

Details can make the design stand out and enhance the user experience. That’s why I’m a true perfectionist when I’m crafting user interfaces. Being a perfectionist doesn’t always allow me to see the bigger picture, so it’s crucial for me to take a few steps back from time to time.