Manifesto

Over the years of working in the digital industry, I have set certain values that I strongly believe in. These allow me to get the most out of every project and collaboration.

Empathy for people

I’m someone with the curiosity to constantly learn more about how people interact with digital products. How do you expect something to work? How does it (make you) feel? I can drive people crazy by asking ‘Why?’ all the time, but I just can’t help it.

True passion and perseverance

It’s quite unimaginable for me to give up. I have a passion that I can hardly explain, that’s why I put it in the things I do. A process can sometimes affect me too much, but that’s something I’m trying to improve.

Team is everything

Combining data, design and technology allows us to come up with problem-solving and disruptive solutions. Working in a multi-disciplinary team sparks imagination and takes things to a whole other level. No problem or brief can beat awesome group dynamics!

The user at the center

I’m a strong believer in user-centered design. The experience needs to be intuitive, smart and engaging. The only way to do this is to make a design based on insights from user research: usability testing and interviews.

Life long learning

Life would be boring without failing. Through reflection on our failure, we grow and learn. Throughout the years I’ve learned that it’s an opportunity to learn when you’re not feeling comfortable with a process or decision. I’ve developed the tools to get the most out of my personal development.

Details matter

Details can make the design stand out and enhance the user experience. That’s why I’m a true perfectionist when I’m crafting user interfaces. Being a perfectionist doesn’t always allow me to see the bigger picture, so it’s crucial for me to take a few steps back from time to time.