Manifesto

This is what I stand for. These values help me to get the most out of every collaboration. They are a reflection of my creative conscience.

Understand the context. Dig deep. Never settle for the first answer. Drive people crazy if you must.

Give and get trust. Help each other out. Lead by example. Don’t forget to have fun!

Be driven by empathy. Learn everything there is to know about the people you’re designing for.

Know that things are never finished and find comfort in that. Reflect, adapt and continue.

Keep asking questions. And let your energy guide you through the creative process.

Your perfectionism is a strength. Keep an eye out for the details and ‘what if?’ scenarios.