Hi! I'm Simon, a freelance UX designer and photographer

Thank you for taking the time to get to know me

Discover my story

I have always had a thing
for people

How people think, feel and act has always had my interest. And nothing gives me greater joy than to make people happy. That is why I consider it as my mission to create digital products that people love. Like everyone, I have had my own share of ups and downs, developing who I am and what I stand for. So let me share my story, because if you hire me you don’t just hire a skilled designer, but also the person behind the job.

An introduction to the creative industry

Bachelor in Communication & Multimedia Design

My journey starts back in 2007 when I began my Bachelor studies in Communication & Multimedia Design. At the time I didn’t really know what I was good at, except for speaking foreign languages and expressing my creativity with Photoshop. During this time I developed the skills that were needed to craft things, like interactive installations, apps and campaigns. Working as a freelance designer in my spare time enabled me to immediately put the things I learned at school into practice.

Hyper Island, Stockholm (Sweden)

Lifelong Learning

When I graduated in 2011, it felt that I could grow more as a person and professional. Ever since I started my Bachelor studies I had the dream of following the Interactive Art Direction program at Hyper Island.

Hyper Island is a school that designs learning experiences that challenges individuals to grow and stay competitive in an increasingly digitized world. No to books, exams or teachers. Yes to real clients and projects, self-reflection, group dynamics and leadership. I was convinced that this would give me the necessary knowledge and skills to lead the change and begin a journey of lifelong learning. After 6 months, I unfortunately experienced a burn-out and was forced to abort my education at Hyper Island.

Internship in New York (USA)

Living the American Dream

After a period of recovery, I felt strong enough to start working again. First as a freelancer, but later full time as a UX designer, visual designer and producer for agencies in Rotterdam and Eindhoven. Three years later I made the decision to quit my job and go back to finish the program at Hyper Island. This must have been one of the decisions in my journey I’m most proud of so far.

But this decision was just the start of another dream. I already had my mind made up for my internship. I wanted to pursue my other dream: working and living in New York City. After weeks of hard work, I landed my internship as a UX designer at Doberman. The experience of working with the best people in the industry, mixed with the vibe and energy of New York has been absolutely amazing.

Working as a digital nomad (Asia, Australia & New Zealand)

Exploring the World

When my adventure in New York came to an end, I decided to go back to the Netherlands. It was time to use my experience and knowledge in favour of people and brands. Eventually, I chose to work at Lukkien, a digital production agency. Here I had the opportunity to work for nice brands like Volvo Cars, Philips, ABN AMRO and Nutricia. After more than 1,5 years I noticed that my priorities in life shifted. I felt a strong desire for independence. A way of only doing things I like to do and combine all my passions in life. Traveling the world was the answer. I quit my job, left everything behind and set out to explore Asia, Australia and New Zealand while working remotely as a freelance UX/UI designer.

Awards & Recognition

My goal is not to make award-winning work, but rather to create solutions that make peoples lives better and easier. Nonetheless, it’s nice that the work I have done is being appreciated by industry leaders.

Lovie Award, Bronze winner — Nutriciavoorjou.nl
Category: Family and Parenting

Lovie Award, People’s Choice — Nutriciavoorjou.nl
Category: Family and Parenting

Lovie Award, Bronze winner — Philips Azurion Interactive Tour
Category: Best use of Animation & Motion Design

Sitecore Contextual Intelligence Award — Nutriciavoorjou.nl
Best use of Contextual Intelligence

SpinAwards nomination — De Monitor (KRO-NCRV)
Best Digital Service Idea

Dutch Interactive Awards nomination — De Monitor (KRO-NCRV)
Category: Communities

Dutch Interactive Awards nomination — Philips Azurion Interactive Tour
Category: B2B

Brands I
worked with

Volvo Cars

Philips

Google

Siemens

Nutricia

ABN AMRO

Greenberry

Lab Digital

3M

KNVB

Dr. Oetker

Koopmans

Discogs

Audi

KRO-NCRV