Improving the flow
We knew that the old wizard had a very high conversion rate. But there was still room for improvement. Based on user data we improved the flow of the wizard. The flow was simplified by bringing the wizard down from 5 to 3 steps.
The user interface concept was also changed. To make the communication more clear and effective, the left side of the UI is used for communication towards the user (from Willing). The right side of the interface is where the will is being created (i.e. input from the user).
for a nicer user experience
Making your will is a serious job, but it doesn’t need to feel like a burden. We felt that the old wizard had a lot of unclear legal terms and serious language. The wizard is now more personal because we changed the copy to more human and understandable language.
A hierarchy that improves usability
To improve the usability we clustered the most chosen answers, based on user data, and made the others secondary. By doing so we created a clear button hierarchy that helps the user to make quick but informed decisions. Next to that, we also polished the design to a more clean interface that fits the brand.
A dashboard that’s
straight to the point
The dashboard also uses a clear distinction between the users, where they can access their own documents. It’s also possible for a user to update their legal will, by simply clicking on the ‘edit’ button on the dashboard. This will take the user to that specific step in the wizard so they can easily update their own will.
Robert Lindgren, Karl Sandgren
UX Design Lead
Simon van Acht
Mario Straks, Vik Sunkavalli
Katie Miller, Linda Wegdell