You could call my approach research by design. I see design as a tool to get ideas going and my strength lies in conceptualizing, researching and designing digital experiences. With never losing the strategy out of sight.

Discover my approach

Always the starting point

Never assume anything

Everything that has pixels

Reach your full potential


Everything starts with the bigger picture. I support brands in their need for direction. Connecting the business goals with user needs by defining what, how and when they communicate and interact with each other is the key to success.

  • Digital and content strategy

  • Brand (re)positioning

  • Digital transformation and innovation

View Sunweb Group case


I focus on understanding people’s needs in an ever-changing world and the creative discovery of solutions that meet those needs. By staying curious, I make sure the products I design are constantly improved. Better products, happier users, and higher conversion.

  • Usability testing

  • Customer journey map

  • User research

  • A/B testing
View KRO-NCRV case


Simply put, I’m in the problem-solving business. With every challenge, I immerse myself in the world of the business and the user to fully understand the problem at hand. It is my mission to create digital experiences that people want to use every day and that delivers the desired result for the client.

  • Concept development

  • User interface design

  • Interaction design

  • Prototyping and motion design

View Capsule case

Coaching & Mentoring

With my background in leadership, group dynamics, and self-reflection I contribute to the success of a project by facilitating the process. I lead creative teams and designers to reach their full potential through trust, openness and creative confidence

  • Team facilitation
  • Coaching and mentoring
  • In-house training for design teams
  • Design leadership
  • Workshops and lectures
View ABN AMRO case

Let's work together!

Do you feel we are a good match? Great! Let’s get in touch and explore the possibilities.

Get in touch

Call me +31 (0) 6 10 78 53 96