Everything starts with the bigger picture. I support brands in their need for direction. Connecting the business goals with user needs by defining what, how and when they communicate and interact with each other is the key to success.
Digital and content strategy
Digital transformation and innovation
I focus on understanding people’s needs in an ever-changing world and the creative discovery of solutions that meet those needs. By staying curious, I make sure the products I design are constantly improved. Better products, happier users, and higher conversion.
Customer journey map
- A/B testing
Simply put, I’m in the problem-solving business. With every challenge, I immerse myself in the world of the business and the user to fully understand the problem at hand. It is my mission to create digital experiences that people want to use every day and that delivers the desired result for the client.
User interface design
Prototyping and motion design
Coaching & Mentoring
With my background in leadership, group dynamics, and self-reflection I contribute to the success of a project by facilitating the process. I lead creative teams and designers to reach their full potential through trust, openness and creative confidence
- Team facilitation
- Coaching and mentoring
- In-house training for design teams
- Design leadership
- Workshops and lectures