My strength lies in being a generalist. Someone that adapts to its environment and the challenge at hand. So call me however you like, but the only thing that matters to me is solving the problem.

Research & Insights

Change is inevitable in every aspect of life. I focus on understanding people’s needs in an ever-changing world and the creative discovery of solutions that meet those needs. By staying curious, I make sure the products I design are constantly improved. Better products, happier users, and higher conversion.

  • Usability testing

  • Customer journey map

  • User research

Strategy & Branding

Everything starts with the bigger picture. I support brands in their need for direction. Connecting the business goals with user needs by defining what, how and when they communicate and interact with each other is the key to success.

  • Digital and content strategy

  • Brand (re)positioning

  • Digital transformation and innovation

Simon is a highly skilled user experience designer. He demonstrates exceptional prowess when it comes to visualization and interface design.

Niels Westerneng — Creative Lead @ Lab Digital

Digital product design

Simply put, I’m in the problem-solving business. With every challenge, I immerse myself in the world of the business and the user to fully understand the problem at hand. It is my mission to create digital experiences that people want to use every day and that delivers the desired result for the client.

  • Concept development

  • User interface design

  • Interaction design

  • Prototyping and motion design

Coaching & Facilitation

With the right point of departure as a team, you are more likely to reach the desired end result. With my background in leadership, group dynamics, and self-reflection I contribute to the effectiveness and productivity of the team by facilitating the process. It enables my co-workers to reflect, learn, and take their skills to the next level.

  • Team facilitation

  • Learning development and mentoring

  • Design leadership

  • Workshops and lectures

Let’s work together!

Do you feel we are a good match? Great! Let’s get in touch and explore the possibilities.

Get in touch

Call me +31 (0) 6 10 78 53 96