Hi there! 🙋🏻‍♂️

I am Simon, and I design for meaningful user experience

With over 10 years of hands-on experience, I support brands in their need for direction. And with my expertise in group dynamics and leadership, I also facilitate teams to be more productive.

You can hear how I think about the design industry in my podcast, and you can check out my travel photography on Instagram.

📍 Utrecht, The Netherlands
📱 Want to talk? Call: +31 (0)6 10 78 53 96

What I can do for you

The services I offer that enable your brand to connect with people

Research & Insights

Change is inevitable in every aspect of life. I focus on understanding people’s needs in an ever-changing world.

Digital product design

Simply put, I’m in the problem-solving business. With every challenge, I immerse myself in the world of the business and the user.

Strategy & Content

Everything starts with the bigger picture. I support brands in their need for direction.

Process design

Not only do I want the best end result, I also care about the people I work with. With my background in leadership, I contribute to productivity.

By creating various, very graphic, user experience maps he gave us a lot of insights of where we should put our focus. Simon always puts the end-user first and does some excellent stakeholder management.

Cyril Snijders — Product owner KRO-NCRV

Recent work

A few of my latest projects

View all work

My story

I have always had a thing for people. How they think, feel and act. And why. That is how this all started. I’m privileged to have had life-changing experiences all across the world, which has led me to where I am today. Interested in the person behind the job? Feel free to read more!

Read my story

Left brain dominance or right brain dominance? That’s no question for Simon. He always uses the whole. When creativity meets logic, it is a joy to work with Simon.

Henny Janssen — Creative Business Consultant @ Watzlawick

Other things I do

Aandacht De Podcast

A podcast (in Dutch) together with my friend Stephan about all the things you come across in your daily job as a designer/creative, but never really have the time to think about. We talk about things that we come across in our job as designers. Things that frustrate us, or that we’re really excited about.


My creativity is expressed in multiple ways. Besides having the podcast and writing poems, I’m also really into photography. Especially when I’m travelling to the most beautiful places on earth. Curious about my journey and the photos I take? Please visit my Instagram page!