Hi there, I'm Simon! 🙋🏻‍♂️

I create valuable digital experiences through research, strategy and design

With over 10 years of hands-on experience as a designer, I support brands in their need for direction in the digital landscape. And with my expertise in group dynamics and leadership, mastered at Hyper Island, I also lead teams and mentor designers to be more confident, collaborative and productive.

📱 Get in touch: +31 (0)6 10 78 53 96
📬 simonvanacht@gmail.com
📍 Utrecht, The Netherlands

View work
Schiphol Airport


What I can do for you

Research & Insights

Change is inevitable in every aspect of life. I focus on understanding people’s needs in an ever-changing world.

Digital product design

Simply put, I’m in the problem-solving business. With every challenge, I immerse myself in the world of the business and the user.

Strategy & Branding

Everything starts with the bigger picture. I support brands in their need for direction in the digital landscape.

Coaching & Facilitation

Not only do I want the best end result, but I also care about the people I work with. With my background in group dynamics, I contribute to productivity.

By creating various, very graphic, user experience maps he gave us a lot of insights of where we should put our focus. Simon always puts the end-user first and does some excellent stakeholder management.

Cyril Snijders — Product owner KRO-NCRV

Recent work

A few of my latest projects

View all work

My story

I have always had a thing for people. How they think, feel and act. And why. That is how this all started. I’m privileged to have had life-changing experiences all across the world, which has led me to where I am today. Interested in the person behind the job? Feel free to read more!

Left brain dominance or right brain dominance? That’s no question for Simon. He always uses the whole. When creativity meets logic, it is a joy to work with Simon.

Henny Janssen — Creative Business Consultant @ Watzlawick

Other things I do


A podcast (in Dutch) together with my friend Stephan about all the things you come across in your job as a designer/creative, but never really have the time to think about. We talk about things that we come across in our job as designers. Things that frustrate us, or that we are really excited about.


My creativity is expressed in multiple ways. Besides having the podcast and writing poems, I’m also really into photography. Especially when I’m traveling to the most beautiful places on earth. In the last years, some of my pictures have been featured by Canon Nederland and National Geographic among others. To bring the world to other people’s homes, I also launched a print shop. Curious about my journey and the photos I take? Please visit my Instagram page!