Based on 6 themes, users will answer questions about their mental and physical health. The overall flow is divided into three main steps:
Good UX’er, nice team member. Is critical of the assignment, the work of the team and his own work, which leads to better solutions for both the client and the user. An additional advantage is that he is also quick and sympathetic.
Sebastiaan Bode — Strategy Lead @ Greenberry
More than just a score
Based on the answers within each theme, the result shows clearly which things could be improved. But it doesn’t stop there. Zilveren Kruis also offers relevant and actionable content to improve your health based on the themes you’ve selected.
National campaign & content
The campaign – developed by Dawn – was rolled out on TV, radio and on social media with the help of agency Yune. Amp.Amsterdam was responsible for the sonic brand identity.
Juul van den Hoogen
Simon van Acht
Martin van Teylingen
Visual design & Animations